Those willing to pay for live streamed concerts are starting to reveal patterns indicating what financial results you can expect when delivering your shows online via a paid streaming service. Patterns of data are emerging such as:
- How many people will purchase if they click on your show link?
- How much will customers donate whether the show is paid or free?
- What percent of buyers will engage with the artists via chat, etc.?
This article provides some indication of what to expect and/or plan for, based on both recent experience and market research.
The benefits and challenges of moving to paywall streaming services